How Claude Code completely rewired my approach to side projects. I shipped a full app — front end, back end, database, external APIs — without writing a single line myself. Since then, the same workflow has snowballed into lightweight tools that make the Mews team faster and sharper.
Writing & Talks
Things I've written and presented. More coming soon.
Writing
Reflections from Coform's Presales Community event in Amsterdam on why storytelling is the real superpower in presales. The teams that do this well close faster because the story travels through the buying committee without them in the room.
Back from South America, rolling into 2026. Mews raised $300M, the GTM Solutions team is 38 strong, and targets are ambitious. My job is to make sure GTM Solutions is the force multiplier on commercial success.
A year after Klarna went all-in on AI, reflecting on why humans are irreplaceable in hospitality. AI isn't here to replace teams — it's here to make them faster, sharper, and more focused on what matters: human connection.
Three years at Mews. Watched the Solutions Team grow from 4 people to over 30. From Solutions Architect to leading the team, every step has been a lesson in building at pace.
Published interview on the Mews Community sharing my experience as a former Mews customer at Palmers Lodge — the real-world payment problems I faced, how Mews Payments solved them (saving £6k/month), and practical advice on payout timing, rate groups, and PSP strategy.
Talks
The Metrics That Matter
NoVacancy London 2026
Embedded Finance in Hospitality
PSE Merchant Acquiring Conference 2025
How AI is Already Simplifying Hotel Operations
Matt Talks Hospitality Podcast
The Future is Embedded: Unlocking Hotel Growth with Fintech
Mews Unfold 2025
Oiling Your Operational Engine
Mews Unfold 2024
2024 Predictions with Stuart Greif (Forbes Travel Guide)
Hospitality Insights Webinar
Hospitality Insights with Del Ross (McKinsey & Company)
Hospitality Insights Webinar
The New Standard for Operational Efficiency
Mews Unfold 2023